Keila Hill-Trawick, CPA, MBA
Helping entrepreneurs create and maintain the business they want | Building to Enough | LinkedIn Top Voice | Intuit Partner Council | Accounting Firm Owner
Appears in 137 Episodes
Branding Matters: Building Your Accounting Firm's Identity
Keila delves into the often-overlooked importance of branding and marketing for accounting firm owners. She explains why these elements are crucial for establishing a ...
Turning H2 into Success for Accounting Firm Owners: Staff Performance & Management [Part 4 of 4]
In the fourth installment on boosting firm success, Keila delves into the crucial topic of team management and development. She emphasizes the importance of setting c...
Turning H2 into Success for Accounting Firm Owners: Operational Efficiency [Part 3 of 4]
Keila welcomes Jennie Moore from Ignition to discuss how their platform is helping accountants streamline operations and improve client engagement. Jennie shares insig...
Turning H2 into Success for Firm Owners: Client Review [Part 2 of 4]
In the second installment of a four-part series, Keila focuses on understanding client mix and maintaining strong client relationships as key factors for success in pr...
Turning H2 into Success for Firm Owners: Financial Health [Part 1 of 4]
In the first of a four-part series, Keila discusses strategies for accounting firm owners to turn the second half of their year into a success. She focuses on financia...
Avoiding Shiny Object Syndrome
In this episode, Keila tackles the common entrepreneurial challenge of shiny object syndrome. She explores how constantly chasing new trends, technologies, and opportu...
Innovating for Sustainable Growth
In this episode, Keila delves into the dangers of falling into the comparison trap and becoming too comfortable in your business. She emphasizes the importance of cont...
Being a CEO: Expectations vs. Reality
In this episode, Keila delves into the often-overlooked challenges of being a CEO in a small business. She candidly discusses the isolation, decision fatigue, and fina...
The Art of Delegation
In this episode of Built to Enough, Keila delves into the challenges of leadership as businesses grow from solopreneurs to small teams. She explores four key areas for...
The Value of an Operations Person
In this episode, Keila discusses the often-overlooked benefits of hiring an operations person in a small business. She shares her personal experience of how hiring an ...
Making vs. Managing Money
In this episode, we explore the crucial difference between making money and managing money as an entrepreneur. We discuss various strategies for boosting revenue, such...
Getting Paid on Time
In this episode, we tackle one of the biggest challenges facing small businesses: getting paid on time. Late payments can disrupt cash flow, strain vendor relationship...
Solopreneur vs. Building a Team
In this episode, we dive into the key differences between being a solopreneur and building a team for your business. We explore the advantages and challenges of each a...
Mastering Your Chart of Accounts
Your chart of accounts is the backbone of your business's financial system. In this episode, learn how to create and customize a chart of accounts that provides the vi...
Rethinking "Full Capacity"
In this episode, we challenge the common misconception that operating at 100% capacity equates to optimal performance in business. Keila explores how the pursuit of be...
Pricing with Purpose
In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies li...
Surviving Team Transitions
When your small team loses a member, it can feel like losing a limb. This episode provides a practical approach for navigating the emotional impact, assessing the situ...
The Unconventional Entrepreneur
Keila challenges traditional notions of success and explores the stories of unconventional entrepreneurs who have redefined what it means to achieve their goals. Throu...
Overcoming Entrepreneurial Hurdles
In this episode, Keila delves into the inevitable challenges faced by entrepreneurs on their journey to success. Through insightful examples and personal experiences, ...
Intentional Growth Strategies
In this episode, Keila dives into the concept of "enough" for small business owners and strategies for intentional, sustainable growth. She discusses the importance of...
Creating Exceptional Customer Experiences
In this episode, Keila dives into the concept of "unreasonable hospitality" inspired by Will Guderia's book of the same name. She explores how going above and beyond t...
Boosting Productivity With Automation While Keeping A Human Focus
Automating routine tasks can significantly improve efficiency, but it's important not to lose sight of the human element in business. In this episode, Keila talk's abo...
Slow and Steady Wins the Race
In today's episode, Keila explore's the importance of sustainable growth and how it contrasts with rapid, uncontrolled expansion.Learn why well-planned, steady gains a...
Navigating Uncertainty
On this episode of Build to Enough, Keila discusses strategies for small business owners to navigate uncertainty, including having financial reserves, adapting busines...
Outsourcing 101
Outsourcing can provide significant benefits for small businesses, allowing you to access expertise and resources without high overhead costs. Keila explains how outs...
All Money Isn't Good Money
Keila discusses why business owners should be selective about which clients they take on, warning against accepting money from anyone willing to pay without considerin...
Avoiding the Burnout Breakdown
Keila talks about recognizing, preventing, and dealing with burnout, especially for small business owners and CEOs who feel pressure to always be "on." She shares tips...
Finding Your Capacity Sweet Spot
Determining the right number of clients to take on without compromising quality or burning out is essential. On this episode, Keila talks about how to set ideal revenu...
The Power of a Small Team
Having a lean team requires making strategic and intentional hiring decisions. Learn how to build a mighty small team that can help your business thrive. When your sta...
Welcome to "Build To Enough"
Growth shouldn't be the only marker of success. In this episode, Keila discusses moving away from the pressure of constant expansion and exploring what it means to bui...