Scaling Smart: The Financial Foundations of Growth
Growth sounds exciting—until cash flow issues, surprise expenses, and bad pricing decisions throw everything off track. In this episode, we’re getting real about what it actually takes to scale sustainably. I’m breaking down four key financial metrics that can make or break your growth, plus how to use them to make smart, strategic moves (instead of just hoping for the best).
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co
- (00:00) - Introduction to Scaling Smart
- (01:31) - Understanding Your Financial Standpoint
- (01:40) - Revenue: Identifying Profitable Services
- (04:49) - Pricing for Profitability
- (06:16) - Ensuring Reliable Cash Flow
- (07:29) - Using Financial Metrics for Strategic Decisions
- (09:16) - Building a Strong Financial Foundation
- (10:52) - Conclusion and Next Steps
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co
Twitter - x.com/littlefishcpa
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Creators and Guests

Host
Keila Hill-Trawick, CPA, MBA
Helping entrepreneurs create and maintain the business they want | Building to Enough | LinkedIn Top Voice | Intuit Partner Council | Accounting Firm Owner
