Branding Matters: Building Your Accounting Firm's Identity
Keila delves into the often-overlooked importance of branding and marketing for accounting firm owners. She explains why these elements are crucial for establishing a firm's identity, attracting ideal clients, and standing out in a competitive landscape. The episode offers practical, manageable steps for firm owners to start building their brand and marketing strategy, emphasizing that even small efforts can make a significant difference in a firm's success and sustainability.
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co
RESOURCES:
- (00:00) - This is Build to Enough
- (01:51) - Establishing Your Firm's Identity
- (03:04) - Visibility and Growth Through Effective Marketing
- (06:45) - Building Trust and Credibility
- (07:45) - Practical Steps to Start Branding and Marketing
- (10:46) - Leveraging Resources and Tools
- (13:00) - Conclusion and Next Steps
Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co
RESOURCES:
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Creators and Guests
Host
Keila Hill-Trawick, CPA, MBA
Helping entrepreneurs create and maintain the business they want | Building to Enough | LinkedIn Top Voice | Intuit Partner Council | Accounting Firm Owner
